From the Wall Street Journal, on the ways in which blogging has already impacted the conventional business world:
Some eight million Americans now publish blogs and 32 million people read them, according to the Pew Internet & American Life Project. What began as a form of public diary-keeping has become an important supplement to a business’s online strategy: Blogs can connect with consumers on a personal level—and keep them visiting a company’s Web site regularly.
Hence INJournals.org and IIBB.org…
